This book provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks in decision making. The tools and concepts expressed in it are suggestions coming from many years of professional life in the field of design management. This is not a treatise on the matter but a toolkit for a daily, practical use, adapted to specific corporate strategy of each organization.


lunes, 17 de mayo de 2010

launching of the new design management book



Xenia Viladas is a design management consultant based in Madrid, Spain.
In her new book, she offers advice to small businesses concerning the introduction of design as a strategic management tool.
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